What Is SEO – Search Engine Optimization? Search engine optimization, or “SEO” for short, is the process of improving your website’s visibility in search engine results pages (SERPs).
The higher your pages rank in SERPs, the more likely people are to find and click through to your website when searching for products or services related to your business. SEO is a key part of any digital marketing strategy and can help you attract new customers, build brand awareness, and grow your business.
How does SEO work?
Search engines like Google and Bing send out little digital robots called “bots” to explore the internet and collect data about web pages. This data is then organized into a massive index which is sort of like a virtual library.
When you use a search engine to look up something, the search results you see are determined by algorithms that analyze all the data in the index to figure out which pages are the most relevant to what you’re searching for.
Our SEO success factors are based on how well a website or web page can give the searcher what they’re looking for – just like how search bots estimate a website. This is in contrast to paid search ads, which you can use to your advantage by paying for higher organic search rankings.
However, because you can’t do this with SEO, experts have to be put in charge in order to make up for the lack of control. This is where our company comes in – we have the experience and knowledge necessary to get the job done well.
The Periodic Table of SEO Factors arranges the ranking factors into six categories, each with its own importance to SEO. For example, content quality and keyword research play key roles in optimizing content, while crawlability and speed are important site architecture factors.
The newly updated SEO Periodic Table also includes a list of Toxins that can detract from following best practices for SEO. These are shortcuts or tricks that may have been able to guarantee a high ranking in the past when the engines’ methods were much less sophisticated.
Why is SEO important for marketing?
SEO is a key part of digital marketing because people search for information about products and services online billions of times every day. Search is often the number one source of digital traffic for brands, and it works well with other marketing channels.
If your brand appears higher in search results than your competitors, you’re likely to see a positive impact on your bottom line.
How can I learn SEO?
Our Periodic Table of SEO Factors will give you a helpful overview of all the key concepts you need to know for successful on-page and off-page SEO. The table and report also cover three specific areas of search:
- Local SEO
- Publishing/News SEO
- Ecommerce SEO
This guide is a great starting point if you want to learn more about SEO and how it can help your business succeed.
Search Engine Land’s Guide To SEO
In order to develop a sound strategy to increase organic traffic to your website, it is essential to first understand the basics of search engine optimization (SEO).
The guide below walks you through the fundamentals of SEO so you can create a plan to improve your site’s ranking in search engine results pages (SERPs).
In addition to providing an overview of SEO factors, this guide also features tactical tips from experts that will help you Optimize your website for increased visibility in SERPs. By following the advice in this guide, you can improve your chances of getting more website visitors from organic searches.
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